Before discount / month
£24,525.48
Quote
Quote assumptions are saved independently from Global Settings. Use the Data Volumes tab to inspect OpenRouter and Google AI Mode usage, then move to Cost Summary for the enterprise-style commercial table.
Client
P&G Test
Project
Monthly Runs
Author
Richard
Created
13 Apr 2026, 09:14
Edited
22 Apr 2026, 14:29
Quote-level markup, setup, and discount settings that drive the commercial rollup.
Workbook-style monthly cost view for each dashboard, with a final totals row across the full quote.
| # LoBs | LoB | Brands | Markets | LOB Prompts | Google AI | AI Searches PM | Offline LLMs | Online LLMs | SerpApi costs PM | OpenRouter costs PM |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Grooming - Braun | 1 | 39 | 300 | On | 11,700 | 4 | 5 | £71.89 | £2,569.92 |
| 2 | Grooming - Shave | 1 | 41 | 300 | On | 12,300 | 5 | 5 | £75.57 | £2,736.39 |
| 3 | OralCare - Oral-B | 1 | 30 | 300 | On | 9,000 | 5 | 5 | £55.30 | £2,002.26 |
| 4 | OralCare - Dentures | 1 | 5 | 300 | On | 1,500 | 5 | 5 | £9.22 | £333.78 |
| 5 | PHC | 1 | 12 | 300 | On | 3,600 | 5 | 5 | £22.12 | £800.96 |
| 6 | BabyCare | 1 | 11 | 300 | On | 3,300 | 5 | 5 | £20.28 | £734.22 |
| 7 | Fabric | 1 | 30 | 300 | On | 9,000 | 5 | 5 | £55.30 | £2,002.26 |
| 8 | HomeCare | 1 | 28 | 300 | On | 8,400 | 5 | 5 | £51.61 | £1,868.78 |
| 9 | Beauty | 1 | 29 | 300 | On | 8,700 | 5 | 5 | £53.45 | £1,935.52 |
| 10 | Clearblue | 1 | 29 | 300 | On | 8,700 | 5 | 5 | £53.45 | £1,935.52 |
| 11 | FemCare | 1 | 13 | 300 | On | 3,900 | 5 | 5 | £23.96 | £867.69 |
| 12 | Old Spice | 1 | 28 | 300 | On | 8,400 | 5 | 5 | £51.61 | £1,868.78 |
| 13 | New one to show capability | 1 | 10 | 600 | Off | 0 | 0 | 2 | £0.00 | £3,051.13 |
| Total costs | 12 | 88,500 | 59 | 62 | £543.75 | £22,707.21 | ||||
The rollup shows OpenRouter, SerpApi, and quote-level costs before the final commercial total.
| Category | Notes | Cost: One-off | Cost: Monthly | Cost: Annual | Markup | Margin | Fee to client: One-off | Fee to client: Monthly | Fee to client: Annual | Comments |
|---|---|---|---|---|---|---|---|---|---|---|
| Prompt Setup | 15 hours at £150.00 / hour | £2,250.00 | £ - | £ - | 200% | 66.67% | £6,750.00 | £ - | £ - | Manual prompt setup effort and one-off implementation work. |
| Total | Prompt setup totals | £2,250.00 | £ - | £ - | - | - | £6,750.00 | £ - | £ - | Set up totals. |
| Category | Notes | Cost: Monthly | Cost: Annual | Markup | Margin | Fee to client: Monthly | Fee to client: Annual | Comments |
|---|---|---|---|---|---|---|---|---|
| OpenRouter | Selected dashboard LLMs £22,707.21 / month | £22,707.21 | £272,486.48 | 0% | 0% | £22,707.21 | £272,486.48 | Recurring LLM execution cost from dashboard selections, extraction, AI Mode extraction checks, and brand mapping. |
| SerpApi | 12 Google AI Mode dashboards, 88,500 searches / month on Searcher | £543.75 | £6,525.00 | 0% | 0% | £543.75 | £6,525.00 | Tiered SerpApi search-plan cost for dashboards where Google AI Mode is enabled. |
| Databricks | Single-tenant data processing on full instance £4,950.00 / month | £4,950.00 | £59,400.00 | 0% | 0% | £4,950.00 | £59,400.00 | Allocated share of the Databricks instance based on the quote's data processing tenancy. |
| Hosting | Selected hosting tenancy cost £230.00 / month | £230.00 | £2,760.00 | 100% | 50% | £460.00 | £5,520.00 | Allocated platform hosting cost for the selected tenancy. |
| Total | Open Router £22,707.21 + SerpApi £543.75 + Databricks £4,950.00 + Hosting £230.00 / month | £28,430.96 | £341,171.48 | 0% | 0% | £28,430.96 | £341,171.48 | Combined recurring usage cost from OpenRouter, SerpApi, Databricks, and hosting. |
| Category | Notes | Cost: Monthly | Cost: Annual | Markup | Margin | Fee to client: Monthly | Fee to client: Annual | Comments |
|---|---|---|---|---|---|---|---|---|
| Data Cleansing | 13 monthly; £20.63 / hour, x2.5 multiplier | £804.57 | £9,654.84 | 150% | 60% | £2,011.42 | £24,137.10 | Per-dashboard human-in-the-loop data cleansing based on configured cadence hours, runs, and markup multiplier. |
| Hosting Support | Tenancy-adjusted managed support services £0.00 / month | £0.00 | £0.00 | 100% | 50% | £0.00 | £0.00 | Managed hosting support lines from Global Settings, excluding customer support tickets. |
| Customer Support | 25-50 users customer support tier at £400.00 / month | £400.00 | £4,800.00 | 100% | 50% | £800.00 | £9,600.00 | User-tier customer support cost based on expected tickets and blended cost per ticket. |
| Total | Data cleansing £804.57 + support £400.00 / month (25-50 users customer support tier) | £1,204.57 | £14,454.84 | 100% | 50% | £2,409.14 | £28,909.68 | Data cleansing plus tenancy-adjusted support lines and customer support driven by the selected user tier. |
50 seats (25-50) + 450,048 prompts / month + 1 included dashboard + 12 additional dashboards at £1,500.00 / month
Before discount / month
£24,525.48
Before discount / year
£294,305.76
After discount / month
£22,072.93
After discount / year
£264,875.18
| Category | One-off | By Month | By Year |
|---|---|---|---|
| Prompt Setup | £6,750.00 | £ - | £ - |
| Usage | £ - | £28,430.96 | £341,171.48 |
| Support & Maitenance | £ - | £2,409.14 | £28,909.68 |
| Model Sight License Fee | £ - | £22,072.93 | £264,875.18 |
| Total Fee to Client | £6,750.00 | £52,913.03 | £634,956.35 |
| Metric | Value |
|---|---|
| Total client TCO for year | £641,706.35 |
| Total per brand per year | £49,362.03 |
| Total per brand per month | £4,113.50 |
| Total per market per year | £2,103.96 |
| Total per market per month | £175.33 |
| Total per dashboard per year | £49,362.03 |
| Total per dashboard per month | £4,113.50 |
Total client annual fees
£634,956.35
Total client annual TCO
£641,706.35
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