Model Sight

Model Sight

Model Sight Calculator

Version 3.0

Quote

P&G-Perplexity(v1)

Quote assumptions are saved independently from Global Settings. Use the Data Volumes tab to inspect OpenRouter and Google AI Mode usage, then move to Cost Summary for the enterprise-style commercial table.

Client

P&G

Project

Perplexity

Author

Richard Clifford

Created

21 Apr 2026, 12:10

Edited

21 Apr 2026, 14:21

Edit quote

Quote Inputs

Quote-level commercial values plus the dashboard structure used by the calculator.

Dashboards

3

User Tier

25-50 users

USD to GBP

0.75

Hosting Tenancy

Multi Tenant

ModelSight License / month

£18,225.36

ModelSight tier

25-50

Prompts / month

1,320,036

SerpApi / month

£0.00

Google AI searches / month

0

Data Processing Tenancy

MULTI TENANT (20%)

Databricks / month

£495.00

Total dashboard brands

3

Total dashboard markets

33

ModelSight license fee includes 1 dashboard, then adds £1,500.00 per additional dashboard plus £0.01 per prompt across all dashboards.

Dashboards

Each dashboard owns its own prompt assumptions, OpenRouter model selections, and Google AI Mode toggle.

Brand A

1 selected model rows

Google AI Mode: Disabled

4 runs / month

Selected LLMs

Perplexity SonarOnline

Client Prompts

0

Brand Prompts

2,500

Brands

1

Markets

12

Runs / month

4

Google AI searches / month

0

SerpApi alloc / month

£0.00

Brand B

1 selected model rows

Google AI Mode: Disabled

4 runs / month

Selected LLMs

Perplexity SonarOnline

Client Prompts

0

Brand Prompts

2,500

Brands

1

Markets

11

Runs / month

4

Google AI searches / month

0

SerpApi alloc / month

£0.00

Brand C

1 selected model rows

Google AI Mode: Disabled

4 runs / month

Selected LLMs

Perplexity SonarOnline

Client Prompts

0

Brand Prompts

2,500

Brands

1

Markets

10

Runs / month

4

Google AI searches / month

0

SerpApi alloc / month

£0.00

Prompt Volumes

Volume assumptions are calculated per dashboard, then rolled into OpenRouter, Google AI Mode, and licensing totals.

Brand A

4 runs / month

Client prompt runs / month

0

Brand/Market prompts / month

120,000

Extraction runs / month

360,000

Brand mapping runs / month

12

Google AI searches / month

0

Google AI Mode

Disabled

Brand B

4 runs / month

Client prompt runs / month

0

Brand/Market prompts / month

110,000

Extraction runs / month

330,000

Brand mapping runs / month

12

Google AI searches / month

0

Google AI Mode

Disabled

Brand C

4 runs / month

Client prompt runs / month

0

Brand/Market prompts / month

100,000

Extraction runs / month

300,000

Brand mapping runs / month

12

Google AI searches / month

0

Google AI Mode

Disabled

Google AI Mode / SerpApi

SerpApi search-plan pricing is selected from the first tier that covers the total Google AI Mode search volume across enabled dashboards.

Enabled dashboards

0

Searches / month

0

Matched tier

None

SerpApi / month

£0.00

DashboardGoogle AI ModeSearches / monthSerpApi alloc / month
Brand ADisabled0£0.00
Brand BDisabled0£0.00
Brand CDisabled0£0.00

Selected Model Costs

Per-run OpenRouter cost breakdown showing separate online and offline rows using the mode-specific prices from the LLM price list.

Total prompts / run

330,009

Total LLM USD / run

$746.48

Total LLM GBP / run

£559.86

Online p/m

£1,435.50

Offline p/m

£0.00

Fixed p/m

£803.93

9 rows
Notes
o4 mini (Brand Mapping) (Brand Mapping)Brand A
Fixed
Brand mapping only: $0.12 / run = configured brand-mapping workload at $1.10 input + $4.40 output per 1M tokens.3$1.10$4.40-00034,500$0.00$0.00$0.00$0.00$0.12$0.12£0.09£0.35
o4 mini (Brand Mapping) (Brand Mapping)Brand B
Fixed
Brand mapping only: $0.12 / run = configured brand-mapping workload at $1.10 input + $4.40 output per 1M tokens.3$1.10$4.40-00034,500$0.00$0.00$0.00$0.00$0.12$0.12£0.09£0.35
o4 mini (Brand Mapping) (Brand Mapping)Brand C
Fixed
Brand mapping only: $0.12 / run = configured brand-mapping workload at $1.10 input + $4.40 output per 1M tokens.3$1.10$4.40-00034,500$0.00$0.00$0.00$0.00$0.12$0.12£0.09£0.35
DeepSeek V3.1 (Extraction & Check)Brand C
Fixed
Extraction only: $81.10 / run = configured extraction workload at $0.39 input + $1.23 output per 1M tokens.75,000$0.39$1.23-00127,500,0000$0.00$0.00$81.10$0.00$0.00$81.10£60.82£243.30
DeepSeek V3.1 (Extraction & Check)Brand B
Fixed
Extraction only: $89.21 / run = configured extraction workload at $0.39 input + $1.23 output per 1M tokens.82,500$0.39$1.23-00140,250,0000$0.00$0.00$89.21$0.00$0.00$89.21£66.91£267.63
DeepSeek V3.1 (Extraction & Check)Brand A
Fixed
Extraction only: $97.32 / run = configured extraction workload at $0.39 input + $1.23 output per 1M tokens.90,000$0.39$1.23-00153,000,0000$0.00$0.00$97.32$0.00$0.00$97.32£72.99£291.96
Perplexity SonarBrand C
Online
Online: Brand/Market $45.00 + Search $100.00 = $145.00 / run. Search uses $4.00 / 1K results.25,000$1.00$1.00$4.00045,000,00000$0.00$45.00$0.00$100.00$0.00$145.00£108.75£435.00
Perplexity SonarBrand B
Online
Online: Brand/Market $49.50 + Search $110.00 = $159.50 / run. Search uses $4.00 / 1K results.27,500$1.00$1.00$4.00049,500,00000$0.00$49.50$0.00$110.00$0.00$159.50£119.63£478.50
Perplexity SonarBrand A
Online
Online: Brand/Market $54.00 + Search $120.00 = $174.00 / run. Search uses $4.00 / 1K results.30,000$1.00$1.00$4.00054,000,00000$0.00$54.00$0.00$120.00$0.00$174.00£130.50£522.00
Total selected LLM costsVisible dashboard rows rolled up for the current filters.-Client, brand-market, extraction, search, and brand-mapping charges rolled up for the visible rows.330,009$7.47$19.89$12.000148,500,000420,750,000103,500$0.00$148.50$267.63$330.00$0.35$746.48£559.86£2,239.43

Selected LLM rows price client and brand-market prompts using the chosen dashboard models. Extraction, AI Mode extraction checks, and brand mapping use the dedicated LLM selections from Global Settings.

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